Holly Chen is the brain behind brand awareness and user acquisition campaigns at Slack. Listen to learn when and how to invest in brand marketing, which B2C tactics helped Slack shoot past their B2B competitors, and the value of investing in uncharted channels.

Using B2C Tactics for B2B Growth with Holly Chen of Slack

Re:Growth is the podcast for B2B marketers looking to level-up marketing strategies and grow in their careers. Each season dives deep into a specific theme. We’re talking to senior marketers from HubSpot, MOO, Slack, and more about laying the foundation for growth.

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Using B2C Tactics for B2B Growth with Holly Chen of Slack

Using B2C Tactics for B2B Growth with Holly Chen of Slack