In episode 42, we welcome behavioral scientist Mike Daniels, co-founder of the Behavioural Architects - a global insight, research and strategic consultancy organisation. 

Mike and I discuss:

1. The difference between knowing and applying behavioural psychology principles
2. Why the first step to understand any problem is considering ‘System One Thinking'
3. How to dial down barriers and dial up triggers to shift behaviour and achieve outcomes

Annette Sloan and I sum-up the three biggest takeaways from my conversation with Mike, and we answer a listener's question from Claudia who has been tasked with driving change within her organisation, however is finding people are resisting and putting up blocks.

Tune in to learn how to apply behavioural science frameworks and tools to any problem you, your team or organisation are facing.

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About Guest

Mike Daniels founded The Behavioural Architects Australia in 2012. As a founding partner of the global group, he has worked across private and public sectors, applying behavioural insights and strategic thinking to Customer Experience, Innovation, Brand Strategy, Communication Strategy and Advertising, Public Safety and Digital Outcomes. 

Learn more about The Behavioural Architects at: https://www.thebearchitects.com/ 

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