In this episode, Heather and Linda discuss benchmarking methods and benefits, including Collective Intelligence Benchmarking (CIB) tools that assist in establishing baselines for internal or external comparisons. Later on in the episode, they share current tech news, including how Uber wants to use AI to identify drunk ride-hailers and how tech companies and conservationists are teaming up to use IoT to protect elephants and rhinos from poaching.

Links:

www.marketingprofs.com/articles/2018/34855/benchmarking-your-email-metrics-post-gdpr-cleanse

www.theverge.com/2018/6/8/17441554/uber-drunk-passenger-ai

arstechnica.com/information-technology/2018/06/rhino-iot/