Jiaying Zhao, Associate Professor of Psychology and the Institute for Resources, Environment and Sustainability.

For our final episode of the semester, I’m joined by Jiaying Zhao, who is a co-founding member of UBC Decision Insights for Business & Society (UBC-DIBS) and an amazingly productive researcher at the forefront of applying BI to pressing societal challenges. In sharing some of her favourite projects, Jiaying tells us about the importance of combining lab and field research, the challenges and rewards of working with partner organizations, and tips for encouraging organizations to scale successful results.