Business Archives - Board Game Design Lab

Using Blue Ocean Strategy in Game Design with Marvin Hegen


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Marvin Hegen, designer of Mindbug, discusses how to use a blue ocean strategy in game design and game publishing.

We talk about blue ocean vs red ocean concepts, how the strategy can help you pitch games, marketing, and more.

The post Using Blue Ocean Strategy in Game Design with Marvin Hegen appeared first on Board Game Design Lab.

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Business Archives - Board Game Design LabBy Gabe Barrett