It used to be that links were either a URL posted in full or embedded as a hyperlink. Now with Google's ever increasing abilities and sophistication, "implied links" also referred to as "brand mentions" carry their own weight in Google's algorithm.

This episode details what constitutes a brand mention, the power of reference queries, and the benefits of splitting your link building strategy between express and implied links.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?

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https://seo.co/blog/ // https://link.build/ // https://dev.co/ // https://roi.me/