The Green Hour

Using Cellulose to Redefine Plastic Manufacturing with Alex Blum, Founder and CEO of Applied Bioplastics


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Alex Blum was in a very successful career in technology sales when he realized he needed more purpose. The money was great, and his lifestyle was extravagant, but he felt he needed to produce more value for the world. This led him to look into humanitarian work, and he found himself in Bangladesh in the midst of the Rohingya Genocide, trying to help the refugees who were displaced.

His story takes him from filming a documentary to increase visibility on the issue to meeting someone who would change his life forever. This person introduced Alex to the concept of bioplastics - using organic materials to make plastic products.

Today, Alex Blum is the Founder and CEO of Applied Bioplastics. The company produces material for transitional housing for natural disaster response and uses the plant compound Cellulose to manufacture plastic products. Cellulose is combined with virgin resin to reduce CO2 levels in manufacturing and create a more renewable, sustainable product.

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The Green HourBy Preston Poag Jr.