Using Color Psychology to WIN at Business and in LIFE with Michelle Lewis. Michelle Lewis is a Color Psychology + Brand Messaging Expert who helps entrepreneurs find the uniqueness of their messaging, create strong brand videos and craft powerful pitches to land features. Founder of Visibility Vixen®, she is a leading authority on color psychology, brand positioning and publicity strategy. She's helped thousands of entrepreneurs land their dream features and impact their ever-expanding audience with her techniques

(0:00) Introduction and guest Michelle Lewis's background and achievements

(1:15) Michelle's journey from film and TV to entrepreneurship and her biggest accomplishments

(6:23) Deep dive into color psychology and its impact on branding success

(14:05) Michelle's client success stories and the importance of finding a niche

(18:11) Transition into the coaching world and the importance of deliverability

(21:45) The role of affiliate marketing and influential figures in Michelle's industry

(23:21) The journey to and benefits of TEDx talks, including application tips and public speaking skills

(36:32) The business of speaking: setting rates, exposure, and highest ROI activities

(45:43) Overcoming adversity, building resilience, and adapting business strategies

(51:15) Pivoting, reflections on success, and coping with chronic illness in entrepreneurship

(1:00:03) Affiliate marketing, teaching color psychology, and favorite business tools

(1:06:45) Conclusion: sharing the podcast, memorable takeaways, Michelle's final advice, and farewell