In this episode, Erik Jacobson talks with Nehal Tenany (Content Marketing Lead @ Clari) about her B2B content playbooks to grow an audience on social, create demand using content, align content with business goals, and activate employee-driven content.

Here’s what you’ll learn in this episode:

• Clari’s content strategy: building trust at scale

• The 3 content pillars: executives, corporate, and employees

• How Nehal operationalizes content with her team

• Building employees' personal brands through social media

• Leveraging cross-channel promotion for audience growth

• Measuring content success and its impact on pipeline

• Turning impressions into conversions with a balanced content mix

• TikTok and its potential for B2B marketing

• Prioritizing focus on platforms with bandwidth constraints

• The future of the Content Marketer role in a creator-driven + AI world

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This episode is brought to you by Hatch.

Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. 

To learn more, go to https://hatch.fm.