Cryptocurrency and digital assets are quickly turning into some of the most valuable customer engagement tools for companies who know how to use them. 

After launching their buy/sell/hold of crypto assets back in 2021,  PayPal saw that 50% of their crypto holders opened the app daily compared to roughly once monthly for non-crypto holders.

The World Wildlife Federation created Non-Fungible Animals - their NFT program that raises awareness and funds for the conservation of ten endangered species.

Norwegian Cruise lines partnered with a local artist to create a unique collection of NFTs and donated the proceeds of the sale to Teach for America, demonstrating how brands can align their technology strategy with social causes and sustainability work.

These examples show how companies can achieve their bigger goals by using cryptocurrency rewards  and NFTs to engage customers in new ways - but these two examples are just the tip of the iceberg.

In this episode of Embedding the Future of Finance, Aaron Kruse, Alviere’s Director of Crypto and Blockchain, sat down with Jay Saling to discuss the different areas that crypto can be used by brands to positively impact customer engagement and lifetime value strategies.