Retailers are working hard to stay relevant in a post pandemic world. Those that will continue to thrive have found a balance between a solid omnichannel e-commerce site and experiential brick-and-mortar retail. 

Today we’re joined by Michael Osborne, President of Wunderkind. Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale.

Listen along as we discuss how retailers can gather behavior data in exchange for a better consumer experience, why the halo effect leads to customer loyalty, and how online data and experiential brick-and-mortar retail can coexist.