How can you genuinely connect with diverse customers and create marketing campaigns that resonate with multicultural consumers? Discover the secrets behind successful relationship building and targeting in our conversation with Mario Carrasco, co-founder and principal at Think Now, a technology-driven cultural insights agency.

Mario shares his fascinating work with Honda and how leveraging data has helped them authentically appeal to Latino consumers in the automotive market.

As we dive deeper into the world of multicultural marketing, we explore the importance of zero-party data for network marketers. Find out how this invaluable resource can help you tailor your campaigns and truly understand your audience. We also discuss the challenges of creating culturally relevant marketing campaigns and the significance of working with people from the community to ensure authenticity.

Don't miss this insightful and informative conversation with Mario Carrasco!

You can find Mario on…
LinkedIn: https://www.linkedin.com/in/marioxcarrasco/
Twitter: https://twitter.com/marioxcarrasco
Instagram: https://www.instagram.com/mxcarrasco/

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Thank you for listening! 

~Dr. Raymona