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Using Data to Drive Uplifting Stories with Jenny Storms, Chief Marketing Officer, Entertainment & Sports, NBCUniversal
"We as marketers are that chief architect of that consumer experience now and in the future".In this opening episode of Shareablee's CMO Pulse, Chief Marketing Officer of Entertainment and Sports for NBC Universal Jenny Storms tells the story of how her team took a "hunch" about an opportunity for sports audiences and transformed that using data-driven insights into a multi-platform content enterprise that all began with the Instagram handle @onherturf.With the Olympics just around the corner...
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By Tania Yuki"We as marketers are that chief architect of that consumer experience now and in the future".In this opening episode of Shareablee's CMO Pulse, Chief Marketing Officer of Entertainment and Sports for NBC Universal Jenny Storms tells the story of how her team took a "hunch" about an opportunity for sports audiences and transformed that using data-driven insights into a multi-platform content enterprise that all began with the Instagram handle @onherturf.With the Olympics just around the corner...