Richard Groom, CEO and Principal of Sparks Research joins Jason on the newest episode of The Businessology Show to break down every aspect of research and data analytics. Think about those targeted messages you get on social media and Google—Sparks Research guided those media buying decisions using the most current data on audience targeting, including those mind-reading ads. Hear how a small business in Clemson, South Carolina is making a global impact with the use of data analytics today!

Using Data to Tell a Kind Truth with Richard Groom

Welcome to the Businessology Show, where we interview guests and talk about the business of design. We find agency owners who talk about running their businesses more successfully through all of their ups and downs. Listen along as we interview agency entrepreneurs and uncover insights about shaping a sustainable agency that can scale. Bury your feet in some topsoil and sprinkle some water over your noggin: it’s time to get growing.

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Business growth can be tricky to navigate as a creative entrepreneur. In this episode, Jason dives into one of the common mistakes many creative business owners make: getting too caught up in the creative work for too long. 

He explores why creatives, especially for those who started as designers, are often driven by a deep passion and skill for the artistic endeavors of the business. 

Jason unpacks the fears associated with delegating client relationships and the challenges of hiring the first team member. His solution? A growth hack – hiring someone. This crucial step not only involves defining roles and responsibilities but also prompts a shift in mindset from being a creative technician to a strategic business owner. 

Keep in mind, the key is to scale your innovative business thoughtfully and efficiently.

Lesson 29: Common Mistakes for Creative Entrepreneurs

Jason is diving deep into the practical impact of inflation on creative marketing agencies.

Join us as he breaks down how decisions made by the Federal Reserve directly shape the landscape for creative marketing agencies, while offering invaluable insights on navigating these economic changes.

In this episode, you'll uncover a comprehensive understanding of how inflation intertwines with our economy's growth. We'll also explore the immediate effects of Fed rate hikes on creative and marketing agencies, shedding light on how these changes influence client spending, marketing initiatives, and team expansion. 

Plus, gain insights from agency entrepreneurs on navigating the uncertainties brought about by economic shifts, emphasizing the significance of stability during such times.
Don't miss out on this insightful discussion—hit play and gain a deeper understanding of how inflation impacts the world of creative marketing agencies!

Lesson 28: Navigating Economic Waves During Tough Times

Welcome back to The Businessology Show! Get ready for an exciting episode featuring Jackie Green, the dynamic CEO of Behind the Design. Jackie brings a wealth of experience from her corporate marketing, commercial design, and teaching background, making this discussion a must-watch for all creatives and entrepreneurs!

Jackie shares invaluable insights on the importance of effective client communication during the often-disruptive home construction process. She also dives into educational resources available for designers, covering everything from branding and software mastery to free content that can give your business the competitive edge it needs.

Settle in as Jason and Jackie also explore identifying your ideal clients, conquering fear in decision-making, and establishing robust systems for business growth. Get ready to ignite your passion for design, offload stress, and elevate your business game with the Businessology Show's transformative insights.

Inspire Your Inner Creative with Jacqueline Green

Sit back as Jason takes a journey through the latest business trends and practical insights tailor-made for entrepreneurs and small business owners just like you!

We're breaking down the outlook for the year 2024 and what it means for businesses everywhere. Jason also discusses the potential impact of the Federal Reserve's decisions on interest rates, the job market, and the overall economy. Plus, we'll dish out some savvy strategies for small businesses to stay afloat, including tips on stability, client retention, debt management, and planning for future growth.

Join our friendly conversation as we dissect the lessons and expectations for entrepreneurs in the exciting year ahead.

Lesson 27: Maintaining Stability For Future Growth

Welcome to The Businessology Show! In today's episode, we dive into the intricate world of daily publishing with our guest, Mickey Mellen, who shares his insights on maintaining a steady stream of content and the absorbing method he’s adopted from none other than Charlie Munger himself. Join us as we explore the digital and tangible realms of reading, from flipping through the pages of ""Poor Charlie's Almanack"" to using cutting-edge tools like Kindle Scribe and Readwise.

Amidst reflecting on the roles of luck and strategy in business success post-COVID-19, Jason and Mickey discuss economic influences like election cycles and market forces, always with a mindful eye on the importance of recurring revenue and a sound financial buffer.

We'll uncover the personal journey of an agency leader who turned sporadic blogging into a powerful tool for self-improvement. Hear how Mickey leverages blogging to crystallize knowledge gained from life’s myriad experiences into compelling Sunday summaries.

Stay tuned for our in-depth conversation on how the pressing need to understand drives continuous learning and how maintaining a personal touch in a digital age reigns supreme over automation. This is The Businessology Show – let's get down to business!

Using Data to Tell a Kind Truth with Richard Groom

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