Design is the key differentiator in the automotive world, the fashion business, and other consumer products. Join critically acclaimed recording artist and global apparel and accessories designer A$AP Rocky and Daimler AG Chief Design Officer Gorden Wagener for a discussion on creativity, disruption, fans, followers, customers – and how to create and become a beloved brand. This conversation was moderated by Josh Rubin, photographer, designer and founder of COOL HUNTING.