As the world around us changes and becomes more digital, the way real estate agents find and win leads is changing too. In this episode of Digital You, powered by LJ Hooker, host Steve Carroll, founder of Digital Live, sits down with digital marketing coach Valentina Borbone to outline how real estate agents can position themselves in this digital world to win leads. Utilising technology, agents can source data and use it to stand themselves as a local expert, creating value for clients and placing themselves ahead of the pack. Valentina also reveals how winning leads is a long game, and that real estate agents need to be proactive to keep in contact with clients and prospective sellers.