Working smarter, not harder is a major benefit of technology and digitization. But getting to this promised land can be difficult. Many challenges can derail digital transformation efforts, from a lack of buy-in to deadline issues and scope creep. How can you simplify the journey to digitization and optimization? Geraldine Gray, CEO of Salesforce consulting agency Endiem, has the answers. In this conversation, Geraldine shares digitization tips she’s gathered from 10 years as a business owner, project leader, and process innovator.

 

Start small Identify the tools and processes you already have in place that can be incrementally improved and maximized.

Find the pain Pitching software to colleagues is easier when you understand their most painful processes and identify how they could be improved.

Prioritize based on data Make prioritization of projects easier by relying on data such as ROI, past performance, and customer feedback.

 

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