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Using Email or SMS for Customer Retention? Paid Ads Strategy To Improve Your Retention #ecommerce
Unlock the power of paid marketing to supercharge your retention strategy. In this comprehensive guide, we delve into aligning acquisition efforts with retention goals, ensuring a holistic approach to customer engagement.
Key Strategies:
Acquiring More Great Customers:
Utilize RFM segments to identify and target your most loyal customers. Learn how to create lookalike audiences to amplify your reach.
Upload ideal customer profiles to Google Similar or Facebook Lookalike Audiences.
Run targeted campaigns for repeat customers, addressing churn concerns.
Target Audiences: Customers with Good Reviews, VIP Customers, High-tier Loyalty Program Members.
Recapturing Lapsed Audiences:
Revive lost customers who haven't made a purchase in the last 180 days. Re-engage non-openers from emails and SMS.
Implement strategies for customers not responding across various communication channels.
Post-Purchase Journey:
Elevate post-purchase engagement with tailored ad campaigns, including tutorials, product guides, and complementary product recommendations.
Cross-sell related products through dynamic remarketing on Facebook and Adwords.
Engagement Strategies:
Promote loyalty programs, emphasizing exclusive benefits.
Highlight the convenience and benefits of subscription models, targeting lapsed subscription audiences.
Tailor retention campaigns for different RFM segments to address unique needs and preferences.
Email and Ad Integration:
Explore seamless integration with Klaviyo or ActiveCampaign, syncing lists or segments with Facebook for effective one-way communication.
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By Rahi JainUnlock the power of paid marketing to supercharge your retention strategy. In this comprehensive guide, we delve into aligning acquisition efforts with retention goals, ensuring a holistic approach to customer engagement.
Key Strategies:
Acquiring More Great Customers:
Utilize RFM segments to identify and target your most loyal customers. Learn how to create lookalike audiences to amplify your reach.
Upload ideal customer profiles to Google Similar or Facebook Lookalike Audiences.
Run targeted campaigns for repeat customers, addressing churn concerns.
Target Audiences: Customers with Good Reviews, VIP Customers, High-tier Loyalty Program Members.
Recapturing Lapsed Audiences:
Revive lost customers who haven't made a purchase in the last 180 days. Re-engage non-openers from emails and SMS.
Implement strategies for customers not responding across various communication channels.
Post-Purchase Journey:
Elevate post-purchase engagement with tailored ad campaigns, including tutorials, product guides, and complementary product recommendations.
Cross-sell related products through dynamic remarketing on Facebook and Adwords.
Engagement Strategies:
Promote loyalty programs, emphasizing exclusive benefits.
Highlight the convenience and benefits of subscription models, targeting lapsed subscription audiences.
Tailor retention campaigns for different RFM segments to address unique needs and preferences.
Email and Ad Integration:
Explore seamless integration with Klaviyo or ActiveCampaign, syncing lists or segments with Facebook for effective one-way communication.