In this episode of Think BIG, Kelsey Mayer is joined by Brandi Gangel, Director of Audience Data & Marketing. They talk about the differences between first-, second-, and third-party data and the advantages of using first-party data to deploy direct marketing content.

In this episode of Think BIG, Kelsey Mayer is joined by Brandi Gangel, Director of Audience Data &amp; Marketing. They talk about the differences between first-, second-, and third-party data and the advantages of using first-party data to deploy direct marketing content.

Using First-Party Data for Direct Marketing Campaigns

Think BIG highlights tips, strategies, and recent news, helping marketers find BIG results through content marketing solutions.

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Using First-Party Data for Direct Marketing Campaigns

Using First-Party Data for Direct Marketing Campaigns