Ray Lau is Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer advocacy influenced his approach to growth. On this episode, we cover:  What he believes is the ultimate goal of marketing How his experience in customer marketing...

Ray Lau is Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer advocacy influenced his approach to growth. On this episode, we cover: What he believes is the ultimate goal of marketing How his experience in customer marketing...

Ray Lau is&nbsp;Director of Growth Marketing at PowerDMS. Prior to that, Ray led customer marketing at the company, and I was really interested in how his experience in customer advocacy influenced his approach to growth. On this episode, we cover:&nbsp; What he believes is the ultimate goal of marketing How his experience in customer marketing...

Using Gamification to Increase Customer Engagement and Advocacy with Ray Lau

Beating The Drum is a podcast that delves into the art and science of customer marketing and advocacy. Every company dreams about having customers that will sing their praises—and on this show, we’ll explore what goes on behind the scenes to make that happen. Join host, Margot Leong, as she interviews customer marketing and advocacy leaders from around the globe to uncover how they create, nurture, and mobilize customer evangelists at scale.

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Using Gamification to Increase Customer Engagement and Advocacy with Ray Lau

Using Gamification to Increase Customer Engagement and Advocacy with Ray Lau