Eleven's not just an awesome character on Stranger Things, it's also the number of our latest podcast episode. This week on the IWantBusiness Podcast, we're talking about Google Adwords.

--Our tool of the episode is KWFinder.com, a tool for easy (and free!) keyword research. Every good website needs keywords to be seen on the search engines (like Google). Make sure you know what you're doing.

--In our Deep Dive, we talk about how to advertise on Google with pay-per-click campaigns. All your customers are already there. You're already there. Google's advertising function gets you in front of not just more customers, but the right customers.

In-- our trivia round, David and Craig try to break the tie from last week. The battle for bragging rights continues.