If your strategy for Google Analytics is to ignore it or create a pretty spreadsheet so you feel like you're doing something, then this episode is going to give you the kick up the butt that you need to actually get up close and cosy with your data. 

I know that using Google Analytics is not the fun side of doing content. For most people, it's a thing they set up once and then forget about. But if you don't know whether or not your content is working for your business then why bother doing it at all? 

This episode I give you a cautionary tale about the dangers of ignoring your analytics and what you should be doing with all those numbers. Because who doesn't love a spreadsheet? 

In this episode you'll hear: 

>> My cautionary tale of epic prat-face proportions

>> Business as an experiment

>> What you really need to know BEFORE you look at the data

>> The data you need to track

>> Why tracking data is a pointless exercise

>> And why you can do to hold yourself accountable. 

Plus, I reckon I must say "the one thing you should take away" about three times so there's three take away messages in these 10 minutes. 

Get some actually useful show notes over here and do your Google Analytics. 

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