S3 Ep 4 | Using Google Analytics on Your Church Site

Your church website is a funnel that brings new visitors to your church in-person. To increase the number of in-person visitors resulting from the funnel, there are two general areas in which you can improve: 1) Generate more "new visitor" traffic to your church website; 2) Do a better job of your website converting "new visitor" website traffic into in-person visits. In this episode, Katie Allred and Kenny Jahng will discuss two aspects to help you evaluate your traffic: Google Search Console and Google Analytics. Google Search Console helps you evaluate where your organic, "new visitor" traffic is coming from, and how to get more. Google Analytics helps you evaluate what "new visitor" traffic is doing once they reach your website, and how to improve your website to convert more new visitors into in-person visits.

For more information, visit Missional Marketing’s page, and be sure to download the pdf “The Top 5 Questions You Should Ask Google Analytics & Search Console About Your Church Website”. 

https://missionalmarketing.com/five

Relevant links:

https://missionalmarketing.com/five

https://churchcommunications.com/

https://www.facebook.com/groups/churchcomm/

https://katieallred.com/

https://www.kennyjahng.com/