Are you running a Shopify store but feel like you’re navigating in the dark? Do you wonder which products are really driving your sales or where your customers are coming from? If you’ve nodded yes, you’re not alone! Many store owners launch their online shops with great products but miss out on the secret ingredient to success: data.

Think of Google Analytics as your store’s personal detective – quietly collecting clues about your customers’ behavior that can transform your business decisions from guesswork into strategy. Did you know that stores using analytics effectively see up to 30% higher conversion rates than those flying blind?

By the end of this show, you’ll learn:

* How to set up Google Analytics for your Shopify store (even if you’re not tech-savvy)

* Which key metrics actually matter for your bottom line

* Practical ways to use data to boost your sales

* How to track customer journeys from first click to checkout

* Simple optimization strategies based on real insights

Ready to transform your store with the power of data? Let’s dive in!

Full Article: https://theconversionbible.com/testing-analytics-optimization/using-google-analytics-to-track-and-optimize-your-shopify-store

Growth Suite Shopify App: https://apps.shopify.com/growth-suite

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit conversionbible.substack.com