Katie Whidden is the co-founder of Lifelong Endurance, a business coach, and entrepreneur based in Golden, CO. Katie brings her experience to our conversation to provide a unique and dynamic perspective on sport, business, life, and everything in between. 

Episode Highlights Include:

- The intrinsic value of sport and its transformative potential. 

- How Katie shifted her athletic identity from a D1 basketball player to a triathlete, and ultimately to an athlete whose focus is on helping others. 

- The tools coaches provide to help athletes find motivation. 

- Where does confidence come from?

- The role of grace in reaching your full potential and maximizing performance. 

- The "Boom and Bust" culture in endurance sports. 

- What qualities make for a great coach?

Visit thomasendurancecoaching.com to explore more of what we discuss on this podcast.