Advertising is the art of communicating with the users of a particular product. While you can easily reach out to your audience in this day and age, how can you actually establish a connection that will make them want your product? For famous American Advertising Executive, Allen Kay, that is through advertising humor. He tells us the keys to advertising humor and how it can change our style to make it connect with the people. In this episode, Allen tells us about his early encounters in the world of commercials and how he got into it. He then shares with us how it can be a perfect career course, along with the skills you need to go beyond advertising.

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