Using Innovation to turn a problem into an award-winning brand With The founding team from MADE Apparel Cheryl LeBarr , Capri Philip, Dustin Butcher.

Every industry has problems that must be solved, and innovation transforms these problems into new opportunities. A good example is MADE's founders, who saw a need for fitting outdoor apparel and launched what is now an award-winning brand with tens of satisfied customers. What did they do and how? In this episode, you'll discover how the founding team from MADE transformed from an idea to a well-known brand (and how you can do the same). Listen now! Show highlights include: How you can leverage the limiting size problem in the outdoor industry to build a booming brand using a custom-made method. (8:48) How to avoid running a net loss apparel brand using the “custom made” approach. (so that you don’t go bankrupt) (10:46) The "many options" system for satisfying your customers and keeping them coming back for more. (11:50) How to keep your refund rate low to zero by double-checking these 2 things before shipping. (15:46) The uncommon mindset of CEOs that gives you consistent customers that throw their wallets at you every time. (18:11)