Interviews seem like the type of content reserved for journalists, reporters, or similar professionals. After all, when we hear the word "interview," we either think of a private job interview in closed quarters, or an interview published on a news channel. But interviews are far more diverse and far more practical than most people give them credit for, especially in the context of a content writing campaign.

When used correctly, industry-related interviews can be a major boon for your content marketing campaign, both in the way of improving your search engine ranks and increasing your perceived authority.

Mentioned in Today's Episode:

• Content syndication of that material

• link building for SEO

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