Marketing can be difficult for a work-from-home professional. Lead magnets are one of the ways work-from-home professionals can effectively market their products, and the appropriate lead magnet can help you skip some steps in marketing.

In today’s episode, Tolu explains what lead magnets are and how you can tailor them to the goals you want to achieve. Although many people shy away from billing for their lead magnets, Tolu shares tips on when you should bill. He mentions a threshold price he advises people to stick to.

He also discusses numerous types of lead magnets, such as e-books, checklists, and courses, to name a few. He talks about his preferences, the pros of each lead magnet, and how to use them to prequalify your leads.

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