Digital Marketing Hotseat Podcast

Episode 008

Using Lead Magnets to Increase Your Email List

 

Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain lead magnets. Listen in to find out what lead magnets are, why they are vital to your marketing strategy, and how to use them to increase your email list.

 

A lead magnet is a free resource provided by a business, often on its website, in exchange for a prospective customer’s contact information. This resource can be in various formats and is customized according to the type of information one is sharing or the type of content most likely to be consumed by the target market.

 

 A lead magnet can be in the form of a pdf, a video series, an ebook, or a free online course. Providing a free resource on your website or social media is an effective way to collect relevant emails and increase your email list.

 

Lead Magnets are a powerful marketing resource because a small business owner is more likely to attract potential customers who are sincerely interested in their product or service, providing them with an email list full of potential buyers. Providing information that is important to your target customers also establishes your business as an authority.

 

Lead Magnets are a fantastic relationship-building tool; they establish your business as one that cares for your customer’s well-being over earning a profit. By using this marketing method, your small business is bound to stand out, and in a sea of competitors, standing out could mean immense growth for your business.

Podcast Resources

Visit Lynn and Mark at Digital Marketing Hotseat

 

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Grab a 20-Minute Strategy Session from Mark

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Learn how Lynn Smargis can help you grow your digital content

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