Which channel works best to acquire new customers in the B2B context? Who is my customer at all and how can I effectively reach this person and generate a lead?   Michael Riegel, Founder and CEO of COMTRAVO, explains the importance of first defining the target group before specifically targeting the audience using the opportunities LinkedIn provides. He then gives insights into how to effectively educate the audience about the product or service and how to retarget them using multiple touchpoints in order to successfully generate a lead.   Guest: Michael Riegel, Founder of COMTRAVO Language: English RSS Feed:  http://project-a.libsyn.com/rss   If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter