LinkedIn can be a fantastic source of leads for consultants, but there's a lot of noise on the platform, especially since the start of the pandemic. 

In this episode, Louise Brogan and Alastair McDermott discuss how to do lead generation on LinkedIn without spamming people or burning yourself out.

They also discuss Louise's specialization journey and how she niched down to just LinkedIn.

“That is where you get business on LinkedIn - you don't get it out on the newsfeed, you get it in the messaging inbox.” -- Louise Brogan

“Stop thinking of LinkedIn as a lead making machine, and start thinking of it as a place where you go to build a valuable network of contacts.” -- Louise Brogan