Whether we call it PDCA Lean Startup, Agile or Scrum. author Peter Sims believes this shift from slow, calculated execution to rapid, low-risk iteration has fundamentally remade business. His book, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries explores how companies are using these ideas to achieve big things. Peter provides examples from Kid Rock to General Motors in an enjoyable and easy read. However, when you look under the hood Little Bets is grounded in an amazing amount of research.

In the Business901 podcast, I had the opportunity to speak with Sims about the concept, and how it related and differed from the typical PDCA methodology. The relationship of iteration and Lean by Doing is very apparent and the author feels that the Lean community is on the verge of some remarkable breakthroughs at their next level of performance.

Peter Sims is an author, speaker, and entrepreneur. He was the coauthor with Bill George of the Wall Street Journal and BusinessWeek bestselling book True North . His articles have appeared in Harvard Business Review, Tech Crunch, The Financial Times, and as an expert blogger for Fast Company.

Related Information:

Improve your Sales Cycle, Work on your Feedback Loops

The Little PDCA Sales Loop

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The Role of PDCA in a Lean Sales and Marketing Cycle