In this episode, we break down how using Local Service Ads (LSAs) alongside Google Ads can help local businesses generate more leads, increase phone calls, and maximize return on investment.

You’ll learn:

• What Local Service Ads (LSAs) are and how the pay-per-lead model works
•  How Google Ads differ from pay-per-click and broader audience targeting
•  Why combining LSAs and Google Ads captures high-intent and general search traffic
•  How the Google Guarantee badge builds trust and improves conversions
•  Tips to optimize LSAs with strong profiles, service areas, and customer reviews
•  How to align keywords and campaigns across both platforms for better performance
•  Ways to track cost per lead, phone calls, and ROI across channels
•  How to adjust bids and budgets to reduce wasted ad spend and improve efficiency

Whether you're looking to increase visibility in your service area or generate more qualified leads, this episode will show you how to use LSAs and Google Ads together to create a powerful, results-driven marketing strategy.

Blog Link: Using Local Service Ads (LSAs) Alongside Google Ads

Thanks for listening to The AdExpert Podcast.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing.

📍 Based in Los Angeles | 🌐 Serving clients nationwide
 🌐 Visit our site: AdExpert.io
📱 Follow us on Instagram: @adexpert.io

Let’s grow your brand with purpose-driven marketing.