278 - Using Member Roundups to Increase Engagement

As a membership site owner it’s easy to tie yourself in knots trying to come up with the best ways to get your members to engage with your site, your content, and your community. From fancy progress tracking to complex loyalty schemes; laborious member outreach programs through to advanced gamification systems. However it can be easy to forget that often some of the less glamorous methods of engagement are the most effective. So in today's episode I’m going to take a look at one of my favourite tactics for member communication, engagement and retention – the humble “member roundup email”.