Founder and COO of Branch Metrics, Mike Molinet, talks with us today about what's next at Branch, their Tune acquisition and challenges. Started in 2014 as they were building an app and saw all the challenges in mobile and across devices that not only they but others were also suffering from in data, linking, and metrics and wanted to fix it. 

Now about 280 employees, 15 global offices and see data from over 1B devices monthly, 10B sessions a day and billions of clicks per day. When using Deep Linking, conversion, retention and engagement is up 2x because it provides a much better user experience in the first 10 seconds so a user isn't treated "like a stranger." 

Mike also discusses the Tune acquisition that helps them better solidify themselves in the attribution space and compliments the original Branch stack. Hear about fraud detection via network effects; using personas and device graphs to better attribution model for better matching and more accurate measurements. 

Lastly, Mike talks about where he's bullish on (India, OTT, and all new types of non-mobile devices to start tracking) - lots of opportunity to grow.