Today's guest on the Peak Performance Selling Podcast is Kevin Bailey, CEO & Founder of Dreamfuel. Learning and applying the lessons of neuroscience to business mindsets has the potential to dramatically increase sales. In Kevin's own experience, this allowed him to be his company's best salesman with a 56% closing rate.

These valuable lessons are what he also teaches other sales and executive teams, with particular emphasis on potentiation, depotentiation, and equanimity. This basically means the creation of new mindsets, the extinguishing of negative mindsets, and the non-creation of any new mindsets.

Kevin explains that these mental fitness exercises help create pathways that your brain can make its default. This can create a permanent state of gratitude, for example, that makes you resilient against almost any circumstance and always show up your best.