Having a clear, common language to use when communicating to your church makes your job easier and more effective. This week we talk about one-liners (4:09) and how you can use them to have a common language amongst your church (14:44). We also talk about how most announcements are unnecessary hype (5:16), why speaking into problems is important (11:22), and how a common language equips people to invite others to your church (15:45). Lastly, we get practice by BrandScripting VBS (7:26) and turning that Brandscript into a one-line you can use to motivate people to show up (9:31).

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