Connect with Jack:

Linkedin

Resources we Discuss in This Episode:

Birddogs' newsletter (The Weekly Bird)

Brands That Inspire Jack:

Pit Viper

Here's This Shows TL;DR:

• Jack gives us a summary of what Birddogs is all about
• We talk about the concept of "minimal but maximized" and why it's important in ecommerce
• Jack shares how to find the core of the story and how to communicate that to customers 
• Hot take... pick up the phone and call customers to understand what they want
• We discuss finding the difference between how loyal customers consume and new customers consume information
• Jack explains how you talk and learn from prospects who have not yet bought from the brand
• We discuss the importance of scaling messaging without losing who you are as a brand
• We talk about the Rose, Bud, Thorn approach to customer research 
• Jack shares a few things they found that fit in each of those categories