David provides highly precise and accountable loyalty consulting services to customer-centric omnichannel firms. His combination of strategic vision and technology expertise on a global scale, as well as experience on the client side, give him a unique perspective on how to build an effective loyalty program. In this episode, you’ll learn why you should be analyzing data and insights daily, how brands can start to connect the dots, what experiential loyalty looks like, key steps to launching a loyalty partnership program and the six key criteria of an effective loyalty program.