HOW THEY DID IT! Unique stories partnerships-led sales and success.

Using Partnerships to Increase Profits with Alex Glenn – (special recording w/ the Agency Profit Podcast)

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* This is an interview we did on another podcast relevant to our listeners here: 


Topics up for discussion include…

  • The ‘core tenets’ of a good partnership
  • Possible partnership opportunities for agencies
  • The importance of productizing service offerings
    • About Alex:

    Alex has built and run agencies, started software companies, ran marketing teams, and leveraged partners to grow every one of them.

    Founder of partnerprograms.io, Alex helps tech companies and agencies create mutually beneficial partnerships. In addition to being the host of Partnered 2020 Podcast (a link to which you can find at the end of this here blog), he is a mentor and strategic advisor at the Founder Institute.


    Wait, there’s more! Alex is also…

    • Funder of Partnerprograms.io
    • Founder of Automated.af
    • Advisor for the American Marketing Association
    • Host of Marketing Automation Discussion Podcast

      • New to Chicago (after 10-years in San Diego, by way of Colorado), in addition to helping people better understand how to leverage parent programs to grow agencies, Alex is also the proud father of a 4-year-old girl!

      Points of interest…

      There’s more information regarding each point in our blog notes beneath the video.

      • Explaining Partnerprograms.io 1:30
      • Core tenets of good partnerships 2:10
      • Partnership opportunities agencies should seek 4:30
      • Tech-enabled/tech-stacked partnership services 7:19
      • How to start adding partnership service to your business 10:06
      • Building recurring, high-margin services via partnerships 12:36
        • ...more
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        HOW THEY DID IT! Unique stories partnerships-led sales and success.By Alex Glenn
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