Today I spoke with Tina Silver, a digital & social media consultant. 

I had the great opportunity of getting specific details on how Tina helps reinforce the brands of her clients, such as the Le Mas Candille & Spa Candille a (5-star hotel with Michelin star restaurant based out of Mougins, France) and the Beckwith Health Club in the UK.

With her inbound marketing initiatives, Tina skillfully builds relationships with targeted leads, encouraging them on each step of the way to becoming customers. When Le Mas Candille temporarily closed due to the pandemic, she had to think of creative ways to keep the brand top of mind so that when things opened up again, people would be ready to start booking reservations. One of these ways has been the use of personalized videos.

In our conversation, we discussed:

• Importance of branding to build trust
• Posting videos that are entertaining vs. sales oriented
• Ease and efficiency of video as opposed to written content
• Letting your personality come out to show you truly care 
• How Covid pushed her Le Mas Candille posts to be more personal
• When it comes to posts, quality over quantity is important

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