Jay Heinrichs, the New York Times bestselling author of Thank You for Arguing and Aristotle’s Guide to Self-Persuasion, has spent his career helping organizations from NASA to leading universities understand how to use the art and science of persuasion. He is joining us to explore how the timeless techniques of rhetoric can change the way we communicate, influence, and even the way we think about ourselves. In this episode, we talk about how the lessons of Aristotle can help us win people over, build stronger messages, and become more intentional in the way we persuade both others and ourselves.