Using Pinterest to Increase eCommerce Sales (E150)

* Alisa Meredith* Pinterest Product Specialist At Tailwind

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software

Notes:

* 2x3 ratio for photo* The title does the hard work* Text on the image is important* #3 search engine* Board - Relevant title & description* Match Product Categories from the shopping cart* Find other ways to appeal to people* Not about the followers, more about engagement* Use Audience Insights* Secret Boards - Be Consistent* 97% of searches are unbranded* https://trends.pintrest.com - What's trending* Story Pin* Consumed on Pinterest* No link to the website* In beta, must Apply* http://pintrest.com/source

Links:

* https://tailwindapp.com* https://www.instagram.com/tailwindapp/* https://www.instagram.com/alisammeredith* https://www.twitter.com/alisammeredith

Transcript:

Charles (00:00):

In this episode of the business of eCommerce. I talk with Alisa Meredith about using Pinterest to increase e-commerce sales. This is the business e-commerce episode 150. [inaudible] Welcome to the business. E-Commerce the show. It helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles [inaudible] and I'm here today with Alisa Meredith. Elisa is the Pinterest product specialist and marketing manager at tailwind. She's a speaker and teacher of topics, Pinterest marketing and Pinterest ads. On this interview, we go really deep into using Pinterest to generate more traffic and orders for our e-commerce business. She has a ton of insights that I didn't know about Pinterest, who are super interesting. You'll see me during the interview, taking a lot of notes. A lot of these topics are things that were very new to me. She gets into a lot of new things as well on how to find new topics.

Charles (01:03):

So you can create new boards, almost like Pinterest SEL, which I didn't know, something you could do. Also some new features like story pins, she talks about and re and really some Pinterest for different retailers that were very surprising on who can actually use Pinterest. She reframes it in a very different way that I think a lot of people would find helpful. So let's go into the show and if you like it, we have a like subscribe and hopefully this helps you. Thanks. So, Hey Alyssa, how are you doing today? I'm doing great. How about yourself? Doing good? I love it. I love the topic. We haven't talked about this actually ever. I mean right now, like, you know, you hear Instagram all the time, Facebook, but you don't hear Pinterest coming up as much. And I think it lends itself though, to certain types of products I think are really like the per, like the Pinterest products. So first when you say kind of Pinterest, is it Pinterest marketing, would you call it a Pinterest? Like how would you even describe using Pinterest?