Erik Jacobson had a life-changing experience when listening to a podcast, and he saw an opportunity for podcasts to help businesses grow their brand and reach.  So, he started a podcast company, Lemonpie, that helps companies get their podcast built and launched.

In this episode of Soar, Taylor sat down with Erik to talk about the ins and outs of podcasting, how to use the channel for growth and how to get started.

The two talked about:

• Using podcasting as a channel to build your brand
• How to get started
• Will Clubhouse app kill podcasting?
• Defining your podcast niche

Check out Lemonpie and Hatch, the companies that Erik founded and leads to help companies achieve their podcasting goals.  Meet Erik on LinkedIn.