Every month, tens of thousands of Google users search some version of "how to block pop-ups."

Evidently, we're not all in love with this digital marketing tactic.

But here's the thing: some types of pop-ups can actually be a pretty useful addition to your inbound marketing strategy.

So, on today's episode of SmartBug on Tap we're looking at pop-ups, how they've evolved, and how you can effectively incorporate them into your inbound strategy.

Resources we talked about:

• HubSpot Lead Flows
• Juli Durante's article about pop-ups

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.