People Work Harder To Avoid Loss Than To Achieve Potential Gain.
Bring The Future Into The Present. Say Things Like "Just Imagine..."
Preframe Your Clients About What Could Happen Before It Happens."How Would You Feel If..." Can Create A Vivid Reality In Your Client's Mind.  
The "Two Types of People" Example is A Great Way To Use A Positive And Negative Example To Help Motivate Decision Making.
"There Are Two Types Of People Those Who Judge Before They Have Even Tried It and Those Who Try It And Make Their Own Opinion."
This Video Will Teach You
People Make Decisions Bases On Images In Their Minds. If You Can Put Images Into Their Minds You Can Use Those Images To Influence Their Decisions.