As a driving force in the eCommerce world, Brian Johnson, proves through his works and achievements why he deserves his title. Brian has founded the Amazon PPC Troubleshooting community, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy training course, and Canopy Management. He is truly the PPC authority, and he shares some important bits and pieces about it and why he uses it despite others not wanting to use it anymore. In this episode, learn some common mistakes that people are making when it comes to marketing their products online as well as how you can use PPC for your product marketing campaign.