Creating branded merchandise (also known as promotional products, branded merch, or swag) for your self published book could be a losing investment. I explain why and offer a print on demand alternative to consider.
YouTube video: https://youtu.be/w6vU53Fe2EM
Timestamp show notes (click on timestamp to view segment on YouTube):
0:10 Why authors shouldn't do branded merch for their books
2:41 New print on demand option for branded merchandise
5:18 Why your author fans don't want your swag
Blog: Book Promotions Using Swag: What You Need to Know http://hub.me/amvPH