What exactly is Public Relations and how can it be used to grow your business? Can you do it yourself or do you need to hire a firm to do it for you? Learn the tips and tricks to using PR to grow your business. Our expert panel includes: Gail Kent, Managing Director at The Buzz Factory; Jennifer Fortney, President at Cascade Communications and Publisher of SmallBizPRMadeEasy.com; and Melissa Cassera, President at Cassera Communications.